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St Andrews 2024

Growing the game


Nelly Korda excited by Tom Grennan concert at St Andrews

Nelly Korda in action

Nelly Korda believes staging a concert at this year’s AIG Women’s Open could open the doors to a new audience for golf.

Pop superstar and keen golfer Tom Grennan [below] will headline at the Balgove Course at St Andrews on Saturday 24 August after play has finished on the penultimate day of action.

It will be the second year in a row where live music will go hand-in-hand with the on-course excitement after Ellie Goulding performed a thrilling set at Walton Heath last August.

And world number one Korda is excited by the prospect of welcoming more people into the sport.

Tom Grennan will perform at the AIG Women's Open at St Andrews

She said: “There’s definitely a trend in trying to bring new audiences into golf and trying to show people what an amazing sport it is.

“I think that’s a great way of drawing in a new audience and making them aware of not only golf, but women’s golf too. We have such an amazing product and amazing players with great personalities.

“It’s another great way of growing the sport so hats off to The R&A for trying to grow the sport in a very fun way."

Korda added: “I love Ellie Goulding so I was super pumped when I heard she was playing last year.

“Obviously it was during competition so I did not go out [to watch her] but a lot of my friends did and they said it was so amazing.”


The AIG Women's Open is heading to the home of golf


The 25-year-old has enjoyed a stellar year so far, winning six tournaments, including the Chevron Championship – the first major of the year – in April.

Korda is the leading light in women’s golf right now, in much the same way that Scottie Scheffler is dominating the men’s game. The 27-year-old has compiled five victories in 2024, including a second Masters success, as well as victories in the Players Championship and the Memorial Tournament. 

He is just the second player after Tiger Woods to win these three tournaments in the same year.

Korda said: “I got to meet [Scheffler] at a TaylorMade shoot last year and the first thing my sister asked me was ‘is he as nice as everyone says?’ It was crazy how nice of a human being he is. He is so humble and just a top-notch person.

“That’s what inspires me the most. Everyone puts in work and everyone can play great golf – or be great in their own sport – but how good of a person are you? That’s what inspires me the most.”

Korda finished in a tie for 11th place at last year's AIG Women's Open at Walton Heath, with her best return coming at Woburn in 2019 when she was T9.