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Festival Village
Festival Village
There's something for everyone in our festival village, designed to generate a fun, vibrant and welcoming atmosphere.
From big kids, to little kids, and those that are kids at heart, we've got a stellar line up of activities to keep the whole family entertained for the day.
Check out what's on offer below.
Golf It! & Golf Zone
The ever-popular Golf It! mini golf course returns, offering fun for all abilities alongside the chance to fine-tune your swing in the hitting bays.
Head to the Golf Zone tent to take on the TopTracer simulators, hear directly from the players during live Q&A sessions, or enjoy a complimentary 15-minute lesson with a PGA professional.
Whether you're perfecting your game or just giving golf a go, there's something for everyone!
Kids Clubhouse
The popular Kids Clubhouse will once again be part of the Festival Village this year.
From face painting and poster making to a giant ball pit and the chance to decorate your own squirrel box, this area is jam-packed with interactive activities all under one roof!
Food & Beverage
Foodies will be in their element at the AIG Women's Open thanks to tasty offerings from a range of exciting, passionate and diverse street food traders.
Free water refilling stations will be available across the AIG Women's Open with reusable stainless steel water bottles available for purchase. Alternatively, please bring your own from home.
The AIG Women's Open will be operated as a cashless site and only credit and debit cards can be used to purchase food and drink. Don't forget to use your Mastercard to enjoy 10% off your food and drink.
The AIG WO Shop
The AIG Women's Open Shop will feature a range of functional and progressive adidas golf apparel and popular souvenirs.
The AIG Women's Open will be operated as a cashless site and only credit and debit cards can be used to purchase items from the shop.
Don't forget to use your Mastercard at checkout to enjoy £5 off when you spend £50 or more in The Shop.
GETTING THERE
Explore Travel Plan your journey to Royal Lytham & St Annes!
Style of Our Own Powered by Mastercard
Step into Style of Our Own and discover the small businesses, creators, and communities who are building new ways to make golf feel more accessible, expressive and welcoming for all.
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adidas Tour Truck
Get ready for an exclusive look at what's next in golf footwear. adidas will be showcasing its latest innovations, giving fans the chance to explore cutting-edge design and performance features up close.
Using the high tec VOLUMENTAL scanner to give a 3D visual showing every aspect of your foot helping fans find the best adidas footwear for their golf!
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Husqvarna Putting Challenge
Calling all future stars! Think you've got what it takes to take on Husqvarna's putting challenge at this year's AIG Women's Open? Sink putts for your chance to win some fantastic prizes.
Head on over to Husqvarna's zone in the festival village where you can also check out a showcase of their robotic mower technology.
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Treasure Hunt
The fan-favourite treasure hunt is back and there's more prizes up for grabs.
With nine holes featuring everything from activities to quizzes, you won't want to miss this!
Bar Games
Take a break from the on course action and enjoy the many bar games on offer.
From shuffleboard to cornhole and skittles, there's plenty of bragging rights to play for!
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Mercedes-Benz Anniversary Challenge
This year, Mercedes-Benz is celebrating '140 Years of Innovation' alongside the 50th anniversary of the AIG Women's Open.
To mark this special occasion, join our exclusive digital activation for a chance to win attractive prizes.
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Singha Bar
The official beer of the AIG Women's Open.
Available at the Singha Beer Garden in the Festival Village with great vibes and refreshing beer.
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