There's something for everyone in our festival village, designed to generate a fun, vibrant and welcoming atmosphere.
From big kids, to little kids, and those that are kids at heart, we've got a stellar line up of activities to keep the whole family entertained for the day.
This page will be updated regularly as we build up to this year's AIG Women's Open.
The ever-popular Golf It! mini golf course returns, offering fun for all abilities alongside the chance to fine-tune your swing in the hitting bays.
Head to the Golf Zone tent to take on the TopTracer simulators, hear directly from the players during live Q&A sessions, or enjoy a complimentary 15-minute lesson with a PGA professional.
Whether you're perfecting your game or just giving golf a go, there's something for everyone!
The popular Kids Clubhouse will once again be part of the Festival Village this year.
This area is jam-packed with activities all under one roof! More details to come, so keep your eyes peeled.
Foodies will be in their element at the AIG Women's Open thanks to tasty offerings from a range of exciting, passionate and diverse street food traders.
Free water refilling stations will be available across the AIG Women's Open with reusable stainless steel water bottles available for purchase. Alternatively, please bring your own from home.
The AIG Women's Open will be operated as a cashless site and only credit and debit cards can be used to purchase food and drink. Don't forget to use your Mastercard to enjoy 10% off your food and drink.
The AIG Women's Open Shop will feature a range of functional and progressive adidas golf apparel and popular souvenirs.
The AIG Women's Open will be operated as a cashless site and only credit and debit cards can be used to purchase items from the shop.
Don't forget to use your Mastercard at checkout to enjoy £5 off when you spend £50 or more in The Shop.
Plan your journey to Royal Lytham & St Annes!
Get ready for an exclusive look at what's next in golf footwear. adidas will be showcasing its latest innovations, giving fans the chance to explore cutting-edge design and performance features up close.
More details on the experience will be revealed soon - watch this space!
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The fan-favourite treasure hunt is back and there's more prizes up for grabs.
With nine holes featuring everything from activities to quizzes, you won't want to miss this!
Take a break from the on course action and enjoy the many bar games on offer.
From shuffleboard to cornhole and skittles, there's plenty of bragging rights to play for!
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