A new name and rebrand for the AIG Women’s Open has been launched, ahead of the Championship taking place at Royal Troon from August 20-23.
The rebrand has been undertaken by The R&A and AIG, who has underlined its continued commitment to women’s golf by extending its title partnership of the AIG Women’s Open by two years, to 2025.
R&A Chief Executive Martin Slumbers said: “The R&A and AIG share a long-term vision for the AIG Women’s Open. We are fortunate to have such a committed partner in supporting women’s golf.
“The AIG Women’s Open is a global championship and its new name reflects its growing stature and broadening international appeal.
“Together with AIG, we are determined to accelerate the progress we have made in women’s golf. The AIG Women’s Open is the perfect showcase for these highly skilled athletes to demonstrate how good they are and inspire more girls and women to take up golf.”
“The AIG Women's Open is a global championship and its new name reflects its growing stature and broadening international appeal.” Martin Slumbers, Chief Executive of the R&A
It was announced earlier in July that the AIG Women’s Open would go ahead as scheduled this year, with the tournament taking place behind closed doors at Troon due to the COVID-19 pandemic.
Georgia Hall, the champion in 2018, added: “I am so grateful that AIG has continued to support women’s golf, particularly in the face of a pandemic. It shows their dedication and support of us as athletes which we greatly appreciate.”
Together, AIG and The R&A celebrate the exceptional athletes competing in this global championship and the changing face of golf. The AIG Women’s Open brand exemplifies the continued progress of the sport and the determination to accelerate it.
To keep up to date with all of the latest news on the AIG Women’s Open in the build-up to the Championship, visit this new website at aigwomensopen.com.