Hero Messages

We are excited to announce the launch of Hero Messages, an exciting new fan activation set to debut at the 2025 AIG Women’s Open – designed to bring fans and the world’s best golfers closer than ever before.

Taking place at Royal Porthcawl from 30 July to 3 August, the AIG Women’s Open will be the largest women’s sporting event ever held in Wales.

And for the first time, players will step off the course and into a wave of heartfelt video messages sent by fans, family and even some celebrities.

As part of the Hero Messages campaign, fans around the world will be able to upload personal messages, be it a video or photo, to their favourite golfer via the dedicated portal which will launch on this very website in the coming days.

Messages will be showcased across the Championship site on big screens, featured on the AIG Women’s Open website and provided directly to each player in the field.
Players are set to embrace the Hero Message initiative, recognising the powerful impact of fan support and the unique opportunity it creates to connect with those who cheer them on from around the world.

Lydia Ko [above], the 2024 AIG Women’s Open Champion, said: “I think sometimes we don’t realise just how many people are out there supporting us – especially from afar.

“Hero Messages are such a cool way to bring that to life. To walk off the course and see a message from someone who’s been cheering you on … it’s going to mean a lot.

“I love that fans now have this direct way to connect with us.”

Georgia Hall, the 2018 Champion, added: “The fans mean a lot to us, and sometimes we don’t get to hear from them directly.

“Hero Messages are a really lovely idea. It gives us that chance to feel the support in a really personal way. I think it's going to be really special to see those messages throughout the week and be reminded of how many people are cheering us on.”

2023 Champion Lilia Vu said: “Sometimes when you’re out there competing, you forget how many people are actually watching and cheering you on.

“Hero Messages are such a cool reminder of that support. To feel that kind of encouragement, it really means a lot.”

The R&A is committed to elevating both fan engagement and the award-winning player experience at the AIG Women’s Open.

Zoe Ridgway, Championship Director – AIG Women’s Open said: "We’re passionate about delivering unforgettable experiences for both fans and players, and Hero Messages are a wonderful example of that.

“We want to create deeper connections between fans and players. By surprising players with heartfelt messages from those who support and are inspired by them, we’ll be able to showcase the emotional depth of the sport and bring fans right into the moment.”